| • समशेषता सिद्धांत | |
| congruity: उपयुक्तता औचित्य | |
| principle: मूल अंग कारण मूल | |
congruity principle meaning in Hindi
congruity principle sentence in Hindi
Examples
- Fuchs ( 1964 ) found support for this hypothesis and he called it the congruity principle : the medium and the advertised brand converge and become more similar in consumers minds.